What is Off Page SEO? | 10 Examples of Off-Page SEO Content | StoryTime SEO

What is Off Page SEO?

Off Page SEO is any SEO focused marketing outreach that is done outside your page or social media platforms. This includes posting as a guest writer on another site, interacting with other social media sites, and creating links between your page and other reputable pages - also called link-building.

Google uses both your on-page and off-page content to gauge the authority (trustworthiness) of your website. If Google finds your off-page SEO is valuable, it will boost your ranking on that first page of Google, where all businesses, regardless of size, want to be. Let’s explore off-page SEO in more depth.

What is Off-Page SEO?

Types of Off Page SEO?

Just like on-page SEO is a complex and multi facited process, off-page SEO requires a multi-pronged strategy. Because off-page SEO covers so many different methods, tactics and strategies, we’ve pulled together 10 different (free and easy) off-page SEO tactics you can use to attract customers to your page:

1. Link Building – the process of getting links from other websites to link to your website. Reach out to the writer of the article you want to reference, and tell them you want to build a “do follow” link between their site and yours. If their website is reputable and well organized, this will help give your website more authority with Google.

2. PR – reach out to the local or national news media to let them know about any updates, highlights or successes of your business.

3. Local SEO – use local SEO tactics to take advantage of powerful features like Google’s “Near Me” feature.

4. Social Media – post regularly using branded and unique content on outside social media platforms or sites like LinkedIn, Twitter and Instagram.

5. Forums – join a forum focused on your business, and post your new content regularly, in addition to interacting with other content.

Mobile-First Strategy

6. Influencer Marketing – hire an influencer to advertise your product. Make sure you pick one that will represent your company well!

7. Events – plan an event or a conference, digitally or in-person, to get your name and brand out there in the real world!

8. Podcasts – start a podcast focused on your area of expertise, or join a podcast host for an interview or conversation, and be sure to mention your brand or business!

9. Reviews – customer reviews play an important role in conversions. Ask all satisfied customers for reviews, and post those reviews on your webpage and all social media sites.

10. Content Syndication – reach out to third party websites about hosting your content (blog post, article, infographic, video)!

Mobile Friendly Pages & SEO

Mobile search has surpassed browser search in recent years. Mobile-friendly is an important part of SEO, because it affects how users, readers and customers interact with your page. Mobile-friendly means that your entire webpage is resized and visible on cell phone screens, just as it is on your webpage. If customers navigate to your page on their phone or mobile device, and your page is cut off because of the size of the screen, customers are missing out on important information. Most customers won’t take the time to scroll back and forth on a mobile-unfriendly page, preferring instead to use a mobile-friendly website on their phones. Long story short - make your site mobile friendly today.

What is Off-Page SEO? | Final Thoughts

Google and other search engines are constantly evaluating sites for relevancy and quality, making off-page SEO critical, deserving of daily attention. Why? Because the information your customers find on other websites, blogs and social media channels, about your business, are incredibly valuable for attracting customers! They expect to see positive things about your business on your own page - meaning it’s so valuable to have the same positive info on pages you don’t control! For more information on how to build off page SEO or on page SEO, reach out to Storytime SEO today!